A new generation of wise thinkers & good leaders

Our mission is to cultivate a new generation of wise thinkers and good leaders—individuals equipped with character and competence to drive positive change across government, business, and civil society. 

Why character?

Good character powers ethical and effective leadership. Character is at the core of who we are as people – a mosaic of personal qualities that are developed over time and govern how we consistently perceive, think, feel, and act.

At the Oxford Character Project, we focus on the human dynamics of leadership and the qualities of character that drive leadership performance in a world of complexity and uncertainty. Character enables leaders to build trust, think with clarity, engage with diverse perspectives, empower others, exercise judgment, make hard decisions, and persevere through difficult times.

Our research

We drive world-class interdisciplinary research on character and leadership and build academic capacity worldwide.

Our programmes

We invest in human potential, providing award-winning education programmes that help students to achieve their goals, address global challenges, and further the good of society. 

Our partnerships

We are leading a movement for character-based leadership through strategic partnerships, thought leadership, and the development of research-based resources for business, government, sport, and society.

Mary Johnstone Louis
The Oxford Character Project explores the values and purpose that are central to good leadership and a flourishing life. Its research and programmes will benefit organisations and leaders from all walks of life who seek to grow in their ability to contribute to a better future for all.

Dr Mary Johnstone-Louis

Senior Research Fellow, Oxford Said Business School, Programme Director, The Ownership Project, and Chair, B Lab UK