On 17 November, former Coca-Cola Chairman and CEO Muhtar Kent joined the Oxford Character Project for a conversation with Ed Brooks. Drawing on more than four decades of global leadership experience, Mr Kent explored how rapid technological shifts, from AI to the emerging quantum revolution, are redefining decision-making, trust, and human responsibility. He emphasised that while technology accelerates possibilities, the enduring principles of purpose, integrity, and human connection remain at the heart of effective leadership. The event drew a full audience for an engaging lecture, Q&A, and reception.
Three key Insights from Muhtar Kent
- “AI cannot do one thing – it cannot promise. Only people guided by purpose and integrity can promise.”
- “AI amplifies creativity; it does not replace it. It should be used to help leaders to listen better but not shout louder.”
- “The more intelligent our machines become, the more human our leaders must become.”